Macintosh Sales, Service, Consulting & Training
Steve Jobs, 1955-2011
Oct 5th
My own interest in Apple mirrored Steve Jobs’ return to the company in 1997. In the late ’90s I saw him at Seybold and Macworld, and over the years watched his keynotes both live and, particularly after we returned to Oregon, by video stream. He was a visionary, a showman, and business leader all in one. I don’t think it’s hyperbole to mention him in the same breath as Edison or Telsa—his name is on over 300 patents in diverse areas—and I doubt very much we’ll see someone like him again in the technology industry during my lifetime.
I owe a great deal to Steve Jobs, which sounds strange considering that I never met the man. But my company’s fortunes are inextricably linked to Apple’s, and as Jobs took Apple from the verge of bankruptcy to the largest company (by market capitalization) in the world, my own business success followed. Indeed, I often joke that I may have no business acumen whatsoever. We don’t know. Maybe I just hitched my wagon to the right star.
Yesterday’s iPhone 4S presentation conducted by Apple CEO Tim Cook and associated Apple brass was widely regarded as a subdued affair lacking the Jobsian passion and showmanship of years past. Perhaps in the light of today’s news we can understand why. Having to sell a product—and I think the iPhone 4S is a home run of a product—when the death of your friend, colleague, and mentor is imminent, is a task I’d wish on no one. By today’s lights, the Apple officers performed amazingly, and even if Steve Jobs, a noted perfectionist, wouldn’t have cut them any slack about it, I think the rest of us can and should.
As a company Apple will be fine for the next 3-5 years. They could almost run on autopilot during that time with incremental releases of existing products and continue to rake in the cash. What we don’t know is what happens when the next iPod, iPhone, or iPad is needed. Does Apple have the talent internally to produce another world-changing device without Steve Jobs to guide them? Nobody knows.
What we do know is that the world is a better place for Steve Jobs and his contributions to it. If you’ve not read it, here’s the text of Steve Jobs Stanford Commencement speech from 2005. In it, he said:
No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.
Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
Amen.
Brother printer cartridge trick
Sep 19th
Quoting David Tutwiler in an Amazon.com review:
This cartridge will disable your printer once it (the cartridge) tells your printer it’s empty. The cartridge has a window that is closed (blocked) by toner. This window runs through the cartridge from one side to the other. When the toner is full, the window is blocked, when the toner is seemingly empty, a laser is able to shine through the cartridge one side to the other thus signaling to the printer to shut down for cartridge replacement. I have found that when you obstruct this window with a simple piece of masking tape, you will have at least 33-50% more toner left.
Worked here in the office on our Brother DCP-8065DN laser printer with a TN580 cartridge. Your mileage may vary, of course.
Mac OS X 10.7 Lion Presentation
Sep 1st
I will be delivering a presentation on Apple’s new Mac OS X 10.7 Lion operating system for the Salem Macintosh Users Group on September 17 from 10 AM to noon at Comfort Suites in Salem. Everyone is welcome, though seating may be limited.
Mac HelpMate 3.2 now available
Aug 28th
Mac HelpMate version 3.2 is now available in our Remote Support section. It offers bug fixes as well as transitional support for Mac OS X 10.7 Lion. This update is free, and for current Mac HelpMate users, may also be downloaded via the “Check for Updates” command under the File menu within the Mac HelpMate application itself.
SMUG Presentation, June 14
May 19th
I will be speaking about the new Macbook Pro laptops at the next Salem Macintosh Users Group (SMUG) meeting. This meeting will be held on June 14 at 7 PM at Comfort Suites on Hawthorne in Salem. I will also cover any new announcements from Apple’s World Wide Developers Conference (WWDC) and briefly discuss the MacDefender trojan horse.
Attendance is free. Hope to see you there!
Mac Defender
May 18th
Most archeologists now accept that the city of Troy existed in the 11th or 12th century BC. What is unknown is whether the Trojan War also had basis in fact. As you may know, Greek mythology tells us of Eris’ Apple of Discord, given to Paris to be presented to fairest of the goddesses, Athena, Hera or Aphrodite. All attempted to bribe Paris, but he ultimately chose Aphrodite who promised him the love of the most beautiful woman in the world, Helen of Sparta.
Paris went to Sparta and Helen fell in love with him, helpfully coerced by one of Cupid’s arrows. The pair eloped to Troy, after which the city was besieged by the Spartans. After 10 years and many battles, the attackers rolled a great wooden horse inscribed as a “gift to Athena” to the gates of Troy and departed in their ships. The defenders, thinking the battle won and the war ended, wheeled the horse inside the gates of the city and proceeded with a night of drunken revelry and celebration. That night, soldiers emerged from the horse, overwhelmed the city’s defenders, and won final victory. This is the etymology of the term “Trojan Horse.”
In the computer world, we use the term in a similar fashion which is to say that a “Trojan Horse” is a program or bit of software that seems benign but is actually malevolent. Mac OS X experienced its first wide-spread Trojan Horse this month with a program called Mac Defender.
It’s worth noting that Mac Defender requires that the user (you!) both download and install the program before it is capable of doing anything. That is to say, like the Trojan Horse of antiquity, one must be fooled in order for it to work. This “social engineering”—email phishing is another example—is probably the biggest security threat to Mac users. The number one thing you can do to prevent this type of thing: Do not download or install any software if you don’t know where it’s from or if you didn’t explicitly choose to download it.
If you’ve already installed Mac Defender, don’t feel badly. This is the first widespread malware of its kind for the Mac, and human history is replete with people falling for the tricks of others. Revel, if you will, in your humanity. Also, feel free to celebrate the lesson learned, because Mac Defender doesn’t do a whole lot. It’s easily removed (Google “Remove Mac Defender” or see the links in my Twitter feed for explicit instructions) and it does not harm or compromise your computer.
If you’ve gone so far as to “buy” Mac Defender—the program wants you to purchase it with a credit card—I would strongly advise you to cancel that card as soon as possible.
This is unlikely to be the last Mac Trojan Horse we see, but if you follow the steps outlined above and stay connected to the Apple community, you have little to fear.
iPad vs. laptop
Sep 19th
Question
How can a small screen iPad compete with a laptop with 13″ or more?
Answer
First, the screen on an iPad is 9.7″, but you’re not an arms length away like you might be with a notebook. The screen can be held at a distance appropriate to what you’re doing, which makes the relatively smaller screen a non-issue in my experience. I’ve watched full movies on the iPad and never wished for a larger screen.
Second, the iPad lacks an “abstraction layer” that computer operating systems use. Without a keyboard and mouse to get in the way, you don’t manipulate an arrow on a screen to tell the computer what you want, you just touch it. It’s a more direct, intimate experience and as a result it makes it easier to learn. The upshot is that most people find it much more enjoyable to surfer the web, read email, etc. on the iPad.
Third, the iPad is only 1.5 lbs., or 1.6 lbs. if you have the 3G model. That’s significantly lighter than most laptops. My laptop is 15″ and weighs in at about 5.5 lbs plus charger and accessories. The difference in weight is striking; I can (and do) take my iPad where I’d never have bothered to take my laptop because the hassle was too great.
Fourth, the battery life is significantly better than most laptops. (In terms of hardware, the iPad is really a big piece of glass, some chips, a couple antennas, and two huge batteries.) That means people can leave it in a standby, or sleep, mode and wake it instantly. There’s no more waiting for something to boot up or shut down. Most people never turn off their iPads. They just recharge them whenever needed.
Finally, the iPad is more stable than traditional operating systems. An occasional program may crash (typically a programmer error that’s patched within a few days), but I’ve never seen the iPad itself crash. With Apple controlling the whole experience, hardware and software, it’s a very user-friendly environment from a stability and security perspective, which is to say there are no viruses or malware either.
Ultimately, most people are looking to surf the web, read and answer email, word process a little, and maybe use social networks (Twitter, Facebook, etc.). The iPad does all of these things exceptionally well. If the user has other interests, the iPad can probably accommodate those as well, but the key point is that in the essentials, the iPad is fantastic. I’ll be stunned if within 5 years 70%+ of laptops sold aren’t tablets. They won’t all be iPads, but the iPad will have a significant market share, and, more importantly from Apple’s perspective, revenue share.
SMUG Presentation
Sep 13th
I’ll be presenting tomorrow on iTunes at the Salem Mac Users Group (SMUG) meeting. The meeting begins at 7 PM at Comfort Suites on Hawthorne in Salem. I’ll be covering the various iTunes freebies, Ringtones and iPhone syncing. Hope to see you there!
Web site revision
Sep 4th
See what you think. Follow on Twitter if you’re so inclined. Expect change.
UPDATE 2: The basic revision is finished. Here’s a run-down on the Home page.
I revised the Header to make it more graphically interesting. The navigation bar is hopefully obvious in its usage. Hiding out in the top right corner: RSS feed subscription and Twitter buttons.
In the left column I’ve got my contact information immediately available and added the ability for people to follow me on Twitter. The ever-popular Address Book card download remains as an easy way for folks to add my name to their contact list. The Links are the same, except that I’ve added my Amazon.com referral link. If you shop at Amazon and want to support my business, here’s how: Click the referral link and do your shopping like normal. That’s it. Search will search the site for whatever keywords you plug in. The Log in probably won’t be used by anyone but me.
In the center I’ve decided to put my blog posts. I’ll probably update the blog irregularly—every week or so—but if you subscribe via the RSS feed you’ll be alerted whenever I post.
On the right column I’ve got some company information and background. After that you can read my latest Twitter postings. I try to keep my posts exclusively Apple-related, so if that’s your cup of tea, feel free to follow me. I usually tweet daily.
Along the bottom, in addition to an item about my album you’ll find goods and services offered by clients. I don’t have space to tout everybody, but I’ll rotate some new ones in over time. I encourage you to check out the stuff my clients are doing!
